CPG Broker

Midwest general merchandise broker

As a trusted midwest general merchandise broker, we’re committed to helping your brand succeed.

Home & Garden

Pet Products

Toys & Games

Accessories

Apparel

Electronics

Why Align

Elevate your general merchandise brand

You know firsthand the tremendous effort it takes to create exceptional merchandise. Countless hours of hard work, dedication, and attention to detail go into bringing your vision to life. However, getting your product onto store shelves can be a challenging endeavor, especially if you lack the necessary connections. Luckily, this is where we come in.

As a general merchandise broker, Align Sales Group is dedicated to helping you achieve success in the competitive world of retail sales. We have a deep understanding of the industry, including the latest trends and consumer preferences, and will help you develop a winning strategy that sets your brand apart from the competition.

Working with Align Sales Group means you have access to a network of key decision-makers and buyers in stores across the Midwest. Our team of experts will help you negotiate prices and contracts with retailers and provide assistance with product development and packaging appeal to consumers. We also offer expertise in sales and marketing strategies to increase product visibility and sales, allowing you to improve market penetration and brand recognition.

By the numbers

The general merchandise opportunity in c-stores

Foodservice and merchandise sales inside U.S. c-stores, up 1.7% and the 23rd straight year of inside-sales growth.

Share of U.S. c-stores owned by companies with 10 or fewer locations. Reaching them takes distributor programs and feet on the street, not one headquarters meeting.

Convenience locations operating across the country at the end of 2025. Most of them buy through distributors, which is why the distributor pitch comes first.

Sources: NACS State of the Industry Report, 2025 data (April 2026); 2026 NACS/NIQ TDLinx Convenience Industry Store Count.

01

Identify the need-state

Phone chargers, batteries, lighters, travel items or seasonal goods. We identify the moment your product solves and where it belongs in the store.

02

Choose the fixture

Clip strips, spinners, counter units and endcaps. We recommend the display that fits the space and the price point.

03

Open the accounts

We bring your line to distributors and chain buyers who manage GM sets.

04

Keep it fresh

Seasonal rotation, restock support and sales tracking so your display keeps earning its space.

What general merchandise does well in c-stores?

Items people need immediately: charging cables, batteries, lighters, travel-size goods, and seasonal items like sunglasses or ice scrapers.

Do I need a display to get placed?

Often, yes. A compact, shelf-ready display makes it easy for a retailer to say yes and gives your product a home in the store.

How do I price GM for the channel?

C-store shoppers accept a convenience premium, but only up to a point. We benchmark competing items and build a price that works for you and the retailer.

Do you represent non-food products?

Yes. Our CPG brokerage covers general merchandise, automotive, health and beauty, cleaning supplies, dog treats and tobacco.

By collaborating with Align Sales Group as your trusted general merchandise broker, you gain a strategic partner committed to unlocking your potential in the market. Our tailored solutions and industry knowledge will help you navigate the intricacies of the retail landscape and drive your brand’s growth and success. Contact us today to learn more!

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