Your direct path that always delivers.

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Our Approach

Our sales team maintains relationships with a vast network of trusted partners, including distributors, wholesalers, and retail chains.

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Our Approach


We collaborate with manufacturers

At the initial phase of consultation, we collaborate with manufacturers to retrieve market-specific sales data and analytics, evaluate optimistic sales goals, and provide insights into potential partnership collaborations within our network. We manage all partnerships on the client’s behalf, and provide consistent reporting and feedback to enhance product distribution and achieve sales goals.


Market Analysis

Data & Analytics – Utilizing market research and competitive analysis, we advise our clients on the most effective strategies for identifying growth opportunities with retailers, wholesalers, and distributors.

Strategic Advising – Relying on regional insights from our partners and collaborators in retail and distribution, as well as data consumer analytics and competitive analysis data, we support our clients in defining and executing the most effective sales growth strategies for their brands.

Efficiency & Savings – Align utilizes state-of-the art technical platforms for brand tracking in each channel we serve. We work steadfastly to optimize reach, product display, and inventory in each retail location. Our technical advancements empower our clients to save time and cut costs, while maximizing ROI. 

Strategic Sales Consulting

Align supports manufacturers in driving brand awareness, acquiring influence, and receiving priority visibility in retail establishments. Utilizing industry expertise, retail analytics, and a vast network of partnerships with regional retailers and distributors, Align advises clients on the most efficient strategies to grow each of their unique brands.

Marketing & Promotion

Provide clients with innovative ways to engage consumers and drive purchases at every point along the shopper journey.

  • Retail & Wholesale Promotions
  • Trade Shows, Conventions, and Conferences
  • Content Marketing


Visibility and display optimization – Align guarantees optimal visibility of clients’ brands throughout retail locations, including display, inventory, and stocking, and signage.

Planogram implementation and compliance – Collaborates with retailers to comply with in-store standards and layout. Align complies with planogram guidelines to ensure effective and timely stocking of all products and merchandise.

Project Support – Align invests in client success by offering project support to ensure swift and efficient assistance with project initiatives. Our support team stands in to assist the retailer with audits, resets and cut-ins, minimizing resources and downtime.

Business Process Management

We simplify the administrative aspects of business process management with a streamlined approach to providing assistance with financials and logistics. Utilizing cutting-edge technology, we automate business operations to keep our clients on task and ahead of schedule.

  • Billing
  • Claims
  • Collections
  • Credit Management
  • Data Management
  • Order Fulfillment
  • Order Management
  • Retail Analytics - Utilizing research, advanced predictive modeling and in-depth analysis, the company can clearly identify sales, distribution, and share-growth opportunities for clients. 
  • Strategic Planning - Incorporating data-driven insights into thoughtfully designed phases of execution, our strategic advisors collaborate with clients to proactively drive national priorities as well as manage local execution — aligning client and retailer strategies to maximize outcomes.
  • Optimization - Leveraging innovative technologies, we analyzes ongoing activities to identify paths to improving category or space management, reducing out-of-stocks, ensuring ideal placement and optimizing every inch of in-store space.

Align Sales Group has exhibited a high level of professionalism & knowledge of the C-Store industry in our time with them. As an example, in 2020 we exited our DSD Channel & converted over 90% of this business to our Wholesale partners. Align was integral in this, meeting with both retail & wholesale partners to get the business converted. From an administrative perspective, Amanda is exceptional in keeping us on task with trade shows, promotions, orders etc. Bryan & his team are always available and ready to sell EA Sween products. Much appreciated!

John Wilbur, Midwest Region Manager,