Our Approach

Our sales team maintains relationships with a vast network of trusted partners, including distributors, wholesalers, and retail chains.

Our Approach

We collaborate with manufacturers

At the initial phase of consultation, we collaborate with manufacturers to retrieve market-specific sales data and analytics, evaluate optimistic sales goals, and provide insights into potential partnership collaborations within our network. We manage all partnerships on the client’s behalf, and provide consistent reporting and feedback to enhance product distribution and achieve sales goals.

Services

Market Analysis

Data & Analytics – Utilizing market research and competitive analysis, we advise our clients on the most effective strategies for identifying growth opportunities with retailers, wholesalers, and distributors.

Strategic Advising – Relying on regional insights from our partners and collaborators in retail and distribution, as well as data consumer analytics and competitive analysis data, we support our clients in defining and executing the most effective sales growth strategies for their brands.

Efficiency & Savings – Align utilizes state-of-the art technical platforms for brand tracking in each channel we serve. We work steadfastly to optimize reach, product display, and inventory in each retail location. Our technical advancements empower our clients to save time and cut costs, while maximizing ROI.

Strategic Sales Consulting

Align supports manufacturers in driving brand awareness, acquiring influence, and receiving priority visibility in retail establishments. Utilizing industry expertise, retail analytics, and a vast network of partnerships with regional retailers and distributors, Align advises clients on the most efficient strategies to grow each of their unique brands.

Marketing & Promotion

Provide clients with innovative ways to engage consumers and drive purchases at every point along the shopper journey.

Retail & Wholesale Promotions
Trade Shows, Conventions, and Conferences
Content Marketing

Merchandising

Visibility and display optimization – Align guarantees optimal visibility of clients’ brands throughout retail locations, including display, inventory, and stocking, and signage.

Planogram implementation and compliance – Collaborates with retailers to comply with in-store standards and layout. Align complies with planogram guidelines to ensure effective and timely stocking of all products and merchandise.

Project Support – Align invests in client success by offering project support to ensure swift and efficient assistance with project initiatives. Our support team stands in to assist the retailer with audits, resets and cut-ins, minimizing resources and downtime.

Business Process Management

We simplify the administrative aspects of business process management with a streamlined approach to providing assistance with financials and logistics. Utilizing cutting-edge technology, we automate business operations to keep our clients on task and ahead of schedule.

Billing
Claims
Collections
Credit Management
Data Management
Order Fulfillment
Order Management

Retail Analytics - Utilizing research, advanced predictive modeling and in-depth analysis, the company can clearly identify sales, distribution, and share-growth opportunities for clients.
Strategic Planning - Incorporating data-driven insights into thoughtfully designed phases of execution, our strategic advisors collaborate with clients to proactively drive national priorities as well as manage local execution — aligning client and retailer strategies to maximize outcomes.
Optimization - Leveraging innovative technologies, we analyzes ongoing activities to identify paths to improving category or space management, reducing out-of-stocks, ensuring ideal placement and optimizing every inch of in-store space.

Leveraging long-standing relationships with leading brands and retailers, Align provides superior regional coverage. Align’s many connections create a greater presence throughout the region, ultimately, driving influence and brand awareness, securing strategic shelf space and optimizing promotional activities. Align’s sales division features retailer-aligned teams that develop and execute customized business plans for clients.

Visibility and display optimization - Ensures clients’ products have maximum visibility by optimizing sales displays, assisting with product rotation and placement, introducing new items, and ensuring accurate voids and out-of-stock corrections.
Planogram implementation and compliance - Supports in-store experience and understanding of planogram compliance ensures that every reset is accomplished to the retailer’s specification and time frame.
Project Support - Offers a dedicated team to support clients’ special projects such as situational audits, product cut-ins, POP placement and resets. The company’s retail relationships and knowledge help to speed project work while ensuring there is no disruption to regular in-store activities.

We offer clients advanced features such as automated orders that transmit on receipt, as well as the ability to audit online remotely. We’ve designed our state-of-the-art proprietary software to streamline our practices, allowing us to process orders and claims with greater accuracy and speed. By implementing an end-to-end approach, we act as a single point of contact providing strategic leadership, which leads to smooth, timely operations that are closely aligned with a company’s overall business objectives.

Claims resolution
Order management
Data management
Master data management
Billing and invoicing
Credit management
Order fulfillment
Collections and cash application

Align Sales Group has exhibited a high level of professionalism & knowledge of the C-Store industry in our time with them. As an example, in 2020 we exited our DSD Channel & converted over 90% of this business to our Wholesale partners. Align was integral in this, meeting with both retail & wholesale partners to get the business converted. From an administrative perspective, Amanda is exceptional in keeping us on task with trade shows, promotions, orders etc. Bryan & his team are always available and ready to sell EA Sween products. Much appreciated!

John Wilbur, Midwest Region Manager, easween.com

Partner with us

Your direct path that always delivers.

Our Approach

Our sales team maintains relationships with a vast network of trusted partners, including distributors, wholesalers, and retail chains.

Our Approach

We collaborate with manufacturers

Services

Market Analysis

Strategic Sales Consulting

Marketing & Promotion

Merchandising

Business Process Management