You’ve just created a delicious candy item that can rival even the most established brands. But, where do you go from here? Introducing a new candy product is an exciting venture, but trying to get it onto store shelves can leave you frustrated. With so many established brands in the market, it can be difficult to gain the attention of retailers, especially if you lack the necessary connections. However, with the help of a trusted candy broker like Align Sales Group, you’ll get the guidance and strategies you need to succeed.
At Align Sales Group, we understand the competitive and ever-evolving nature of the candy industry. As your trusted Midwest candy broker, we offer a comprehensive range of services to help your products thrive in the market. We stay ahead of trends, monitor consumer preferences, and anticipate industry shifts, allowing us to guide you effectively in this dynamic industry. With our deep industry knowledge and experience, we have the insights and crucial relationships across the Midwest to get your candies into stores and drive sales.
C-stores’ share of U.S. candy category sales by channel, in a confectionery market that reached $55 billion in 2025.
Average c-store candy sales per store each month in 2024, up 3.6% year over year.
Average c-store candy margin in 2024. Candy is one of the store’s most profitable square feet, so buyers guard it closely.
Sources: National Confectioners Association via NACS Magazine, June 2026; NACS State of the Industry Report, 2024 data.
Standard bar, king size, peg bag or theater box: we match your product to the format and price point that fits each c-store set.
Bold flavors, new textures and limited editions are driving the category. We help you frame what makes your candy different in the language buyers respond to.
We bring your line to the candy and tobacco distributors that serve c-stores and build the case for carrying it.
Counter displays, shippers and seasonal programs that put your product within reach at the moment of purchase.
Most candy purchases are unplanned, and c-store trips are short and frequent. Products placed near the register or in high-traffic sets get seen on almost every visit.
Single bars and king-size formats dominate, with peg bags and theater boxes growing. Gummies and sour, non-chocolate items have been a bright spot.
Yes. Seasonal programs need to be sold in months ahead of the holiday. We plan timing, display formats and distributor ordering around each season.
Candy is a high-margin category for retailers. Your pricing needs to leave room for distributor and retailer margin while landing at a competitive shelf price. We help you model it.
Our team of experts is ready to collaborate with you and provide the personalized attention and strategic guidance you deserve to achieve your sales goals. Contact us today to learn more about how we can help you take your product to new heights!